The Stamp Duty Land Tax holiday is ending, but it’s not the end of the mortgage world. It’s the perfect opportunity to grow your business. Find out why.
The mortgage world is changing, but it doesn’t mean it’s ending. The end of the Stamp Duty holiday raises a lot of uncertainty for financial service professionals.
It’s an assumption that this news is bad news but there is a huge opportunity for financial service professionals to grow and capitalise on.
We’ve seen the world change a lot in the last few years, with furlough criteria changing constantly and SDLT changes, mortgage advisers have faced many challenges. There are predictions that the market will coast and slow down but I don’t believe that.
In December 2020, the lowest ever stock of available properties was recorded, with only a 1.9-month supply of homes. Demand is outweighing supply.
In order for you to grow your business fast in the face of these new criteria, you need to act now. Because the hard work you do between now to the end of 2021 will impact your success in 2022.
The market is always going to change, and you’re not always going to like it. That’s a fact. The key is to be prepared for change and have a business model and mindset that is future proof.
How to Capitalise on the end of the Stamp Duty Holiday
1. Vision
Crystallise your vision. Unexpected things are always going to happen. Work out where you want to be in six, nine, twelve months and use that as your vision to focus on and work towards. When you know where you’re going it’s a lot easier to get there.
2. Utilise FREE Marketing
To market organically (for FREE) you need to be consistent and show up on social media. Focus on one channel to begin with, build a presence there and then branch out.
From that, you can begin to repurpose content and leverage time.
3. Systemise your Process
Have a consistent sales process that you do not deviate from. Add a system that backs it up and maps your customer journey. And ensure it is robust, as this is going to save you huge amounts of time and you don’t want it to fail on you.
A network system is NOT what you need to be utilising, that manages the compliance. You need a sales process as well.
4. Bring people in
Why would you bring people in when it looks like you need to cut costs? It’s a valid question. But one that sits in the scarcity mindset.
Bring in people to manage the systems and processes you have built. Stop seeing people as a cost and look at them as an investment. Building a task force will save you time and double your profits.
5. Maximise every Opportunity
This one included. Services you don’t offer are obstacles that you can turn into opportunities. So make sure you are always sharpening your axe.
Have the right conversations with your clients to find out what they really need. From this research, you can put together a package that fits their every need.
You can maximise the value you’re offering to your clients and use it to your advantage.
BONUS TIP
A lot of financial services professionals go self-employed and feel they have to do it all by themselves. This just isn’t true. You might be great at your job but that doesn’t mean you’re good at business.
Investing in yourself and getting a coach that encourages you, guides you and holds you accountable will boost your productivity and your results tenfold.
If you are feeling anxious, stressed or worried about what the future means for your business, get in touch today. It could be the most profitable decision you ever made.
