In this episode Gary discusses conditional selling. A word in the mortgage and insurance industry that is a huge issue when it comes to the FCI, when it comes to compliance; It’s something that we are not allowed to do. Conditional selling is turning around to your client and saying, “unless you do the mortgage with me, I am not willing to do the protection.” Gary talks in the context and perspective of the financial services and mortgage industry. What Is Covered In Today’s Episode Of The Financial Pro Podcast: Increasing your leads Lifetime customer value Conversion ratio Maximizing your sale value Mortgage and protection advice From motivation to mindset, personal branding to perseverance, you will learn tried and tested ways to generate leads, increase your sales and build a strong lifestyle business. Gary Das takes you on an entrepreneurial journey of education, inspiration, and motivation to help you become a Pro of your industry! Channels: Visit Financial PRO website www.financial-pro.comFollow Gary Das on Facebook and Instagram If you want to find out more about the CPD accredited Mortgage Adviser PRO course please visit www.financial-pro.com/courses